Wake Robin fermented foods paves economic development path for East Cleveland

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CLEVELAND, Ohio — Ismail Samad’s career in the restaurant and food manufacturing industry has led him to start successful businesses in Vermont and Boston. Samad will be the first to tell you he’s proudly from East Cleveland, which is why he’s returned to his home with business acumen and passion to build up the community that raised him.

Samad is a co-founder of Loiter, a strategic business effort to help East Cleveland. The company acquired Wake Robin Fermented Foods in May 2022. Wake Robin is a small BIPOC-owned and operated enterprise with production facilities at the historic Hildebrandt Co. Building in the Clark-Fulton Neighborhood. Aside from its production location, Wake Robin is a tool in Samad’s master plan to bring economic development to the East Side.

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